The new year brings fresh opportunities for consultants to strategically grow their businesses and now is the perfect time to set those new goals and plan how you will accomplish them. We work with consultants every day and have seen significant growth in their businesses over the years through many of these tips and strategies. Let’s dive in!
Tips to Build Your Consulting Brand
Whether you are just launching your consulting business or are ready to take it to the next level in 2024, these tips will help you create greater brand awareness, establish credibility, and drive new clients toward your offerings.
Understanding Your Business Goals
Before getting started on anything, you first need to know what you’re striving for. Consultants must have a clear understanding of their business goals. Whether it’s expanding services, entering new markets, or enhancing operational efficiency, defining these objectives is crucial for creating a roadmap to success.
Establish exactly what you want to achieve and be realistic with the details. It is good to have high hopes, but goals need to be set within reason.
We love the SMART goal method and recommend it to all of our clients for any objective they’re striving for in their business.
Identifying Your Target Audience and Niche
To make your goal setting more effective, identifying your target audience is and niche is essential. The consultant space can be a highly saturated market, so determining and sticking to your niche can be a growth accelerator for your business.
- Maybe you think you know your audience and niche, but are your actions actually targeting that group?
- Have your desires on who you want to work with changed?
- Has your current niche become too saturated and you need to pivot?
A new year is a great time to consider these questions.
If you’re not currently specializing, or maybe not specializing enough, consider changing that this year and tailoring services to meet the unique needs of specific industries or types of clients. This focused approach can not only set you apart in a crowded market but also establish credibility within that niche, driving more of those types of leads your way.
Crafting a Unique Value Proposition
Your value proposition goes hand in hand with your niche. By conveying all that you and your brand stand for and represent, you can more accurately reach your ideal clients. Effectively communicating your expertise and differentiators is essential for attracting and retaining the kind of clients you want to work with.
Having a unique value proposition will also benefit your content marketing and overall social presence. By clearly stating what you bring to the table, customers can more easily understand your consulting services before they ever talk to you, creating greater buy-in from the start and a higher likelihood of signing on.
Leveraging Content Marketing for Business Growth
Content marketing is a powerful tool for consultants to grow their businesses and attract the right kinds of clients.
Importance of Content Marketing for Consultants
As a consultant, your job is to share your knowledge and expertise with others. However, if people don’t know you exist, then you can’t do that. This is why content marketing is so important. Not only does it give you a space to share what you have to offer and connect with potential clients, but it also provides a place to share thought leadership content to build up your credibility.
Through content marketing, you can share a range of valuable content with your audience all while improving your social media presence.
Creating Compelling Content
Consistent, valuable, thought leadership content can be the deciding factor on who clients choose to work with. In fact, 89% of decision-makers say that thought leadership content is effective in enhancing their perception of a consultant.
From reviews and testimonials to content that showcases your experience in specific industries, to podcast interviews, short-form videos on trends, and so much more — these are the types of content that will increase your legitimacy, credibility, and authority which are all crucial in gaining a client’s trust.
Social Media Presence
The reality is now that a lack of social media presence, without consistent valuable content screams that a brand or consultant isn’t real, or legitimate, and questions the authority of what that business brings to the table.
Numbers don’t lie on this. 80% of consultants lose out on potential clients because their online presence is lacking. Don’t let that be you. Make sure you’re utilizing content marketing effectively to not only avoid losing out on clients but also drive the business growth you want to see.
Networking and Relationship Building
Content marketing can not only bring in new clients but can expand your professional network. By posting your subject-matter expertise you can connect with other thought leaders in your industry and niche. This can help you give and receive advice from other consultants who are working through the same challenges as you. This also helps you stay on top of industry trends and puts you in a position to help establish those trends.
You can also grow your network by attending industry events and conferences. These types of networking events can help you establish partnerships with other consultants that can open doors to new opportunities and collaborations. No matter how you do it, networking with your industry peers is a great way to build your brand.
Hiring a Team to Expand Reach
A lot of consultants start out solo. But, as your brand grows, consider hiring a team to help you. Identifying key roles for growth and building a collaborative team culture is pivotal for scaling a consultancy business. A well-structured team can allow you to take on more clients and projects, ultimately expanding your brand’s reach.
How Breezy Can Help You Build Your Consulting Brand With Content Marketing
One of the most important methods for growing your consulting business, content marketing, can also be one of the most difficult to manage. Content marketing takes a lot of time and effort that your already busy schedule can’t manage. That is where we step in. Breezy will handle all of your content marketing and prioritize your online presence.
We understand just how crucial a well-rounded online presence is for consultants and how content marketing can achieve that. Let us take content marketing off your plate and help your brand grow. Contact us today to get started.
Ready to Launch a Content Marketing Plan for Your Small Business?
We know that carving out the time, resources, and energy to create ongoing content for your brand or business is a full-time job. That’s why we created Breezy – your instant content marketing team.
You don’t need to hire multiple full-time employees to handle all of the strategy, planning, writing, designing, and publishing of content. You also don’t have time to wrangle tons of different freelancers to get this all completed. You need one expert team that can help get all of the amazing thought-leadership and subject matter expertise out of your head and into formalized, engaging content that keeps you top of mind with your audience.
We’re that team!
See how we can help your small business, startup, or agency with a free consultation.