You’ve probably heard this a million times as a business owner by now: “Content marketing is important.” But, why should you care? How is this marketing approach actually going to help grow your business and increase your bottom line?
Here are 17 stats that will convince you to start using content marketing if you aren’t already. 🙂
17 Reasons You Need to Leverage Content Marketing
There are over 33 million small businesses in the United States, making up over 99% of all American businesses.
This incredibly high number means a lot of competition, making content marketing even more important to stand out against the crowd.
91% of businesses use video as a marketing tool.
Video has been the clear leader in visual mediums throughout the past couple of years and is a key component of content marketing.
Over 91% of people in the U.S. use at least one social media site.
This number alone should convince you to prioritize your social media presence – aka use content marketing.
71% of B2B marketers say content marketing has become more important to their organization in the last year.
More and more companies are using content marketing to drive leads, and you should too.
Internet users spend an average of 2.5 hours on social media every day.
People are already spending a lot of time on social media platforms, so why not share valuable content with them while they’re there and connect them with your brand?
64% of web traffic comes from mobile devices.
The average person almost always has their phone on them, making it the perfect way for you to connect with them through valuable content marketing distributed across channels they are already using their mobile devices for – social media scrolling, internet searches, email, etc.
82% of consumers feel more positive about a company after reading custom content.
If you’re not consistently posting custom content, then you’re missing out on creating better attitudes toward your company.
70% of consumers feel closer to a company because of content marketing.
Once again, you’re missing out on building those crucial customer-business relationships by not using content marketing.
96% of B2B marketers use LinkedIn to distribute content.
If you are a B2B company, then you need to leverage LinkedIn as a channel to distribute your custom content as well as connect with potential clients.
Over 99% of shoppers research purchases online before making a buying decision.
By having an online social presence, and populating it with client success stories and user-generated content, you can help potential customers in their decision-making process.
45% of potential buyers won’t make a purchasing decision if there are no reviews.
People like to know that what they spend their money on is going to be worth it, so make sure they have access to previous customers’ reviews. Populating consistent reviews both on third-party sites and your own channels is an essential part of a winning content marketing strategy.
87% of marketers say video has a direct, positive impact on sales.
Video marketing continues to be king right now so lean into it as much as possible to drive leads and sales.
83% of marketers say it’s better to focus on content quality over quantity.
In the case of content, quality is almost always going to rank above quantity. Don’t waste your audience’s time with a bunch of mediocre content, instead focus on providing valuable content.
43% of people use the internet to research products and brands.
No online presence? How will people even know you exist? Be seen and easily researchable to build credibility and ultimately grow your bottom line.
63% of respondents reported success in content marketing building a growing loyalty with existing clients and customers.
One of the greatest benefits of content marketing is the space it provides for you to further connect with your existing customers. Be sure to leverage it.
74% of online consumers get frustrated with websites when offers, ads, and promotions appear to have nothing to do with their interests.
Catering content to your target audience so that they can easily relate and actually care about it will be a game-changer in your lead generation and sales process.
86% of marketers said that their social media marketing gave more exposure to their businesses.
At the end of the day, content marketing is going to get you the necessary exposure to grow your brand.
Content marketing is the real deal. No other form of marketing is going to be as efficient and cost-effective. The best part? It’s accessible for anyone to implement, no matter your resources.
How Breezy Can Help You Reach Your Content Marketing Goals
Now, if you’re finally convinced that you need to start utilizing content marketing or that you need to improve the content marketing you’re already doing, then we have one more suggestion for you.
Do you want to have a solid content marketing strategy?
Do you want to post quality content that reaches your target audience?
Great, but do you have time to do all that?
If you’re worried about having the time or creativity to come up with content, we hear you. We help busy business owners every day who want to leverage content marketing to grow their business, but just don’t have the time. We handle everything for you, giving you all the benefits of content marketing without the stress. Contact us here to get started!
Ready to Launch a Content Marketing Plan for Your Small Business?
We know that carving out the time, resources, and energy to create ongoing content for your brand or business is a full-time job. That’s why we created Breezy – your instant content marketing team.
You don’t need to hire multiple full-time employees to handle all of the strategy, planning, writing, designing, and publishing of content. You also don’t have time to wrangle tons of different freelancers to get this all completed. You need one expert team that can help get all of the amazing thought-leadership and subject matter expertise out of your head and into formalized, engaging content that keeps you top of mind with your audience.
We’re that team!
See how we can help your small business, startup, or agency with a free consultation.
